Hawks Promo Postcard

Reinventing both Marses and Voltas

Project

While the digital "Hawk Coins" post built hype online, students still needed a physical reminder and a clear "when and where" to participate in the program. The challenge was to condense complex information. Like redemption times and locations,into a portable, eye-catching format that wouldn't be discarded.

Solution

I designed a dual-sided promo postcard that serves as both a brand announcement and a functional schedule. By using high-contrast varsity typography and a minimalist layout, I made the key logistics, specifically the E-Concourse location and Monday/Friday availability. The focal point of the design.

The postcard was designed to be a "hand-to-hand" marketing tool. I utilized a bold, repetitive "H53" motif to create a rhythmic visual texture that reinforces the Humber Hawks identity.

To drive digital growth, the reverse side features a strong call to action: "FOLLOW US FOR MORE EXCITING GIFTS," accompanied by the @HUMBERHAWKSNATION social handle. This creates a closed-loop marketing cycle: the physical card leads students to the digital coins, and the digital coins lead them back to the physical E-Concourse for redemption.

Year

2025

Time Frame

1 Week

Tools

InDesign | Photoshop

Role

Graphic Designer