Hawks Coins

Hawk Coins are a high-energy, varsity-inspired campus currency designed to foster student engagement and community through a collectible, gamified reward system.

Project

The current challenge is to effectively communicate the launch of the new Hawk Coins to the entire student body. A fragmented campus audience makes it difficult to ensure every student understands what the coins are, how to earn them, and where to spend them.

Solution

I developed a high-visibility promotional campaign centered on "Hawk Coins: Currency of the Nation". The solution utilizes a "Swipe to See" interactive social media strategy and vibrant, large-scale physical posters that use bold, varsity-style typography to grab attention in high-traffic campus areas.