Category.
Social Media
Role.
Graphic Designer
Tools
Photoshop
Problem
Hawk Coins already existed, but with a redesigned coin dropping, the challenge was reigniting student awareness and excitement around something familiar. Getting a campus audience to pay attention to an update, rather than something brand new, required a campaign that felt like an event, not an announcement.
Solution
I built the relaunch around "Currency of the Nation" a rallying line that treated the redesigned coins as a cultural moment worth celebrating. The visual system pairs bold varsity typography with Humber's blue and gold palette, while a "Swipe to Reveal" social format created anticipation and drove engagement. Physical posters in high-traffic areas made sure the relaunch had a presence beyond the feed.
