Category.
Web Design
Role.
UI/UX Designer (Student Project)
Tools
Figma
Problem
Chrome Hearts built its mystique on exclusivity but its website reflected that too literally. With no public product catalog and no e-commerce functionality, the brand was invisible to a generation that shops, discovers, and connects digitally. The challenge was to modernize the digital experience without losing the raw, rebellious identity that defines the brand.
Solution
I designed a Figma concept that brings Chrome Hearts into the digital luxury space by balancing dark, editorial aesthetics with clear navigation and a streamlined checkout flow. Persistent navigation keeps users oriented across deep product pages, while the color palette (high-contrast darks with a signature red accent) preserves the brand's edge. Every interaction was designed to feel intentional, never clinical.
