Category.
Art Direction
Role.
Art Director & Lead Visual Designer
Tools
Photoshop
Problem
The Nike Air Max 90 is a cultural icon, but in a saturated lifestyle market, it is often viewed as just another sneaker. The challenge was to re-establish the shoe as the primary choice for comfort by visualizing its technical "air" features in a way that feels fresh and lifestyle-oriented rather than strictly athletic.
Solution
I developed the "Walking in AIR" concept, using a dreamlike, ethereal aesthetic to communicate all-day comfort. By placing the product and everyday lifestyle objects (AirPods, coffee cups, laptops) in a sky-bound, cloud-filled environment, I visually translated the physical feeling of "floating through the day".
