Problem
The Hawk Coins social campaign built hype online, but students still needed a physical touchpoint. A clear "when and where" to actually participate. The challenge was to condense redemption times, locations, and brand identity into a compact flyer that would stop students in their tracks rather than get left on a table.
Solution
I designed a dual-sided postcard-sized flyer that works as both a brand moment and a functional schedule. High-contrast varsity typography and a tight minimalist layout made the key logistics like E-Concourse location, Monday and Friday availability. Its impossible to miss at a glance. Designed for high-traffic handout zones where students have seconds, not minutes.
